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Routledge The Active Consumer: Novelty and Surprise in Consumer Choice: 20 (Routledge Frontiers of Political Economy)

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Description

The Active Consumer discusses how consumers seem to delight in trying new solutions and exploring new combinatory possibilities. This book provides an economic-theoretical understanding of this phenomenon and the many ways in which innovation can structure consumer choice. The authors show from different points of view how central novelty can be in consumer behaviour, how it relates to technical change and how new consumer capabilities are developed and organized.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 June 1998
Listed Since
05 February 2007

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