Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research) - Image 1

£42.64

Routledge Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research)

Name: Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research)
Brand: Routledge
Price: 42.64 GBP
Availability: InStock

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Description

Pleasure plays a significant but often neglected role in the creation of consumer wellbeing and the relationship between the food consumption experience and healthy eating. This innovative collection focusses on the experiential and hedonic aspects of food and the sociocultural, economic, ideological, and symbolic factors that influence how pleasure can contribute to consumer health, food education, and individual and societal wellbeing. Food and Experiential Marketing uses a holistic perspective to explore how the experiential side of food pleasure may drive healthy eating behaviors in varied food cultures. It questions: Is food pleasure an ally or an enemy of developing and adopting healthy eating habits? Can we design healthy offline and online food experiences that are pleasurable? What are the features of food consumption experiences, and how do they contribute to consumer wellbeing? Providing an overview of experiential and cultural issues in food marketing, this book will be invaluable for consumer behavior and food marketing scholars, public policy professionals, and the food industry in understanding the importance of pleasure in promoting healthy eating behaviors.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 036772717X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 March 2021
Listed Since: 14 October 2020

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Routledge Food and Experiential Marketing: Pleasure, Wellbeing and Consumption (Routledge Interpretive Marketing Research)

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