MACMILLAN Brand Champions: How Superheroes bring Brands to Life

Brand Fans: Lessons from the World's Greatest Sporting Brands

MACMILLAN

Football Brands

MACMILLAN

Lifestyle Brands: A Guide to Aspirational Marketing

MACMILLAN

Brand Engagement: How Employees Make or Break Brands (International Political Economy Series)

MACMILLAN

Building Great Customer Experiences

MACMILLAN

Brand Management: An Introduction through Storytelling

Trademarks (MacMillan Business)

MACMILLAN

Luxury Fashion Branding: Trends, Tactics, Techniques

MACMILLAN

Brand Power

MACMILLAN

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

MACMILLAN

From Chinese Brand Culture to Global Brands: Insights from aesthetics, fashion and history

MACMILLAN

Creating Powerful Brands

Routledge

Competitive Identity: The New Brand Management for Nations, Cities and Regions

MACMILLAN

Competition in Higher Education Branding and Marketing: National and Global Perspectives

MACMILLAN

Creating Powerful Brands

Routledge

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Brand Gender: Increasing Brand Equity through Brand Personality

MACMILLAN

Luxury Brands in Emerging Markets

MACMILLAN

From Brand Vision to Brand Evaluation: The Strategic Process of Growing and Strengthening Brands

Routledge

Leadership: All You Need To Know

MACMILLAN

Luxury Fashion Branding: Trends, Tactics, Techniques

MACMILLAN

Building Brand Authenticity: 7 Habits of Iconic Brands

MACMILLAN

Marketing Food Brands: Private Label versus Manufacturer Brands in the Consumer Goods Industry

MACMILLAN

Sonic Branding: An Essential Guide to the Art and Science of Sonic Branding

MACMILLAN