Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace (Woodhead Publishing Series in Food Science, Technology and Nutrition) - Image 1

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Woodhead Publishing Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace (Woodhead Publishing Series in Food Science, Technology and Nutrition)

Name: Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace (Woodhead Publishing Series in Food Science, Technology and Nutrition)
Brand: Woodhead Publishing
Price: 99.0 GBP
Availability: InStock

The Brain

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Description

Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace provides state-of-the-art coverage of the latest insights from the rapidly-expanding world of multisensory flavor research. The book highlights the various types of crossmodal interactions, such as sound and taste, and vision and taste, showing their impact on sensory and hedonic perception, along with their consumption in the context of food and drink. The chapters in this edited volume review the existing literature, also explaining the underlying neural and psychological mechanisms which lead to crossmodal perception of flavor. The book brings together research which has not been presented before, making it the first book in the market to cover the literature of multisensory flavor perception by incorporating the latest in psychophysics and neuroscience. Authored by top academics and world leaders in the field Takes readers on a journey from the neurological underpinnings of multisensory flavor perception, then presenting insights that can be used by food companies to create better flavor sensations for consumers Offers a wide perspective on multisensory flavor perception, an area of rapidly expanding knowledge

Product Specifications

Brand: Woodhead Publishing
Format: hardcover
ASIN: 0081003501
Category: Books > Subjects > Science, Nature & Maths > Popular Science > Human Biology > The Brain
Domain: Amazon UK
Release Date: 16 May 2016
Listed Since: 07 January 2016

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Woodhead Publishing Multisensory Flavor Perception: From Fundamental Neuroscience Through to the Marketplace (Woodhead Publishing Series in Food Science, Technology and Nutrition)

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