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Wiley Wine Management and Marketing Research Book

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£121.99 £115.89 £118.33 £120.77 £123.21 £125.65 £128.09 11 August 2026 24 August 2026 07 September 2026 20 September 2026 04 October 2026
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Description

Explore the evolving landscape of the French wine industry with this academic and professional resource from Wiley. Based on original research by the Groupe Montpellier Vin, this book examines the modern challenges and opportunities facing wine companies today. It provides in-depth analysis of key sectors including finance, strategy, international management, and marketing. Written by academics from Montpellier specializing in Economics and Management Sciences, the text combines field studies with theoretical insights. This work serves as a valuable resource for industry professionals, students, and academics looking to understand the current economic shifts in the wine sector. It offers a deep look into the management issues that define the industry, providing a foundation for informed debate and strategic decision-making in the global wine market.

Key Features

This book presents recent research results regarding finance, strategy, and international management within the wine industry.

Authored by the Groupe Montpellier Vin, the content is based on academic work and field studies from Montpellier academics.

The text provides in-depth analysis of marketing opportunities and challenges for wine companies.

Designed for professionals, academics, students, and wine enthusiasts seeking up-to-date industry information.

Published by Wiley-ISTE, this work addresses the specific issues and new challenges facing the French wine sector.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
27 November 2020
Listed Since
31 July 2020

Barcode

No barcode data available

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