£118.39

Wiley Wine Management and Marketing Opportunities and Challenges

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Description

Explore the evolving landscape of the wine industry with this comprehensive study from Wiley. Based on academic research and field studies by the Groupe Montpellier Vin, this book addresses the modern challenges facing the French wine sector. It provides a deep look into the economic and management sciences that shape today's market. Readers will gain insights into essential business areas including finance, strategy, international management, and marketing. Whether you are looking to understand new industry hurdles or find new growth opportunities, this work offers original research results to guide your understanding. It serves as an essential resource for those needing up-to-date information and in-depth analysis of the global wine trade.

Key Features

Access original research results conducted by the Groupe Montpellier Vin academics in Economics and Management Sciences.

Gain expertise in key business areas including finance, strategy, and international management within the wine sector.

Study the specific challenges and new opportunities currently impacting the French wine industry.

Provides in-depth analysis and up-to-date information for professionals, students, and academics.

Offers a detailed look at marketing issues and strategic management for wine companies.

Product Specifications

Brand
Wiley
Format
hardcover
Domain
Amazon UK
Release Date
27 November 2020
Listed Since
31 July 2020

Barcode

No barcode data available

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