£52.80

Wiley-Blackwell - Group Consensus and Minority Influence Book

Name: Wiley-Blackwell - Group Consensus and Minority Influence Book
Brand: Wiley-Blackwell
Price: 50.0 GBP
Availability: InStock

Organisational Theory & Behaviour

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Description

Explore the complex dynamics of human interaction with Group Consensus and Minority Influence: Implications for Innovation. Published by Wiley-Blackwell, this book provides a deep look into how individuals influence one another within a group setting. It addresses the fundamental ways people reach agreements or drive new ideas through minority influence. This timely resource brings together various perspectives from leading social psychologists across the globe. It is designed for those interested in how social influence can lead to consensus, spark innovation, or achieve both simultaneously. Whether you are studying organizational behavior or social psychology, this text offers valuable insights into the mechanics of group decision-making and the power of individual voices in shaping collective outcomes.

Key Features

Provides diverse perspectives from leading social psychologists worldwide to explain how people influence each other.

Explores the specific mechanisms used to achieve group consensus in various social and professional settings.

Examines the role of minority influence and how it can drive innovation within a group.

Offers a timely look at the dual processes of reaching agreement and generating new ideas.

Serves as a valuable resource for understanding organizational theory and social behavior dynamics.

Product Specifications

Brand: Wiley-Blackwell
Format: Hardcover
ASIN: 0631212329
Category: Books > Subjects > Business, Finance & Law > Management > Organisational Theory & Behaviour
Domain: Amazon UK
Release Date: 16 April 2001
Listed Since: 12 February 2007

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Wiley-Blackwell - Group Consensus and Minority Influence Book

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