£136.77

Routledge Minority Influence and Innovation - Psychology Book

Name: Routledge Minority Influence and Innovation - Psychology Book
Brand: Routledge
Price: 114.9 GBP
Availability: InStock

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Description

Social groups play a massive role in our daily lives. While majority influence often drives social conformity and control, minority influence acts as a powerful force for social change. This book by Routledge explores how small subsections of a group can emerge to challenge established norms and drive innovation. Minority Influence and Innovation examines the specific conditions that allow a minority to prevail over the majority. By studying the antecedents, processes, and consequences of this phenomenon, readers gain a deeper understanding of how original thinking can transform social structures. This text is essential for those studying social and developmental psychology who want to understand the mechanics of social change and how new ideas take root within existing groups.

Key Features

Examines the dynamics of minority influence and how it functions as a force for social change.

Identifies the specific conditions required for a minority to successfully challenge established social norms.

Analyzes the processes through which small group subsections can stimulate original thinking.

Provides an in-depth look at the antecedents and consequences of social influence within groups.

Offers academic insights into the differences between majority social control and minority innovation.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 1841695947
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
Domain: Amazon UK
Release Date: 04 December 2009
Listed Since: 18 December 2007

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Routledge Minority Influence and Innovation - Psychology Book

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