£64.00

LAP Lambert Academic Publishing Influence Of Reference Groups On Product And Brand Choice Decisions: An Empirical Investigation

Name: Influence Of Reference Groups On Product And Brand Choice Decisions: An Empirical Investigation
Brand: LAP Lambert Academic Publishing
Price: 64.0 GBP
Availability: InStock

Call Centre Management

Price data last checked 50 day(s) ago - refreshing...

View at Amazon

Price History & Forecast

Last 41 days • 41 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 41 days • 1 price levels

Days at Price

Price Analysis

Most common price: £64 (41 days, 100.0%)

Price range: £64 - £64

Price levels: 1 different prices over 41 days

Description

Group pressure to conform is referred to in the consumer and social psychology literature as “social inﬂuence” or “interpersonal inﬂuence”, which has an impact on consumer product and brand preferences, on evaluations of product quality and also on buying decisions. Market researchers have long strived to understand the effects of social inﬂuence on consumer attitudes and behaviors. That is, how, why, and when do consumers conform to social norms? Researchers around the world have tried to study how people behave in a particular situation and why do they behave like that? The results however have not been commensurate with the efforts made, primarily due to the diversity that people exhibit in their behavior. Thus, it is imperative for marketers to keep track of their customers by undertaking researches on the various facets of consumer behavior on a regular basis.

Product Specifications

Brand: LAP Lambert Academic Publishing
Format: paperback
ASIN: 3659139912
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 06 June 2012
Listed Since: 11 June 2012

Barcode

No barcode data available

LAP Lambert Academic Publishing Influence Of Reference Groups On Product And Brand Choice Decisions: An Empirical Investigation

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Social Influence and Consumer Behavior Book

Brands, Branding, and Consumerism: Personal and Social Influences on Consumption

Psychology Press - Attitudes, Behavior, and Social Context

The Psychology of Influence: Theory, research and practice

Majority and Minority Influence: Societal Meaning and Cognitive Elaboration (Current Issues in Social Psychology)

Majority and Minority Influence: Societal Meaning and Cognitive Elaboration (Current Issues in Social Psychology)

Springer - Fashion Branding and Consumer Behaviors Book

Fashion Branding and Consumer Behaviors: Scientific Models (International Series on Consumer Science)

Applying Social Cognition to Consumer-Focused Strategy (Advertising and Consumer Psychology Series)

Routledge - The Influence of Values on Consumer Behaviour

Routledge Minority Influence and Innovation - Psychology Book

Multifaceted Explorations of Consumer Culture and Its Impact on Individuals and Society

Social Psychology of Consumer Behavior (Frontiers of Social Psychology)

Encyclopedia of Group Processes and Intergroup Relations

PSYCHOLOGY OF BRANDING (Psychology Research Progress)

Blackwell Handbook of Social Psychology: Group Processes

Oxford University Press Handbook of Culture and Consumer Behavior

Consumer Psychology in a Social Media World

Social Identities: Motivational, Emotional, Cultural Influences

Social Identities: Motivational, Emotional, Cultural Influences

Consumer Tribes

Social Influence Network Theory: A Sociological Examination of Small Group Dynamics: 33 (Structural Analysis in the Social Sciences, Series Number 33)

The Psychology of Groups: The Intersection of Social Psychology and Psychotherapy Research

Consumer Online Shopping Behaviour: Influence of Perceived Benefits and Risks on Perceived Value