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£136.45
Routledge Social Influence and Consumer Behavior Book
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Most common price: £128 (8 days, 88.9%)
Price range: £128 - £136
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Description
Key Features
Covers a wide variety of topics including compliance, influence tactics, and social networks to provide a broad understanding of consumer behavior.
Examines both conscious and non-conscious effects of social influence on decision-making processes and outcomes.
Authored by expert contributors with specialized backgrounds in both psychology and marketing.
Explores the impact of social relationships and family decision-making on how consumers make choices.
Analyzes the role of spokespersons and their effect on consumer perceptions and actions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1848727712
- Domain
- Amazon UK
- Release Date
- 20 November 2012
- Listed Since
- 05 July 2012
Barcode
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