£136.45

Routledge Social Influence and Consumer Behavior Book

Name: Routledge Social Influence and Consumer Behavior Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Occupational & Industrial Psychology

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Description

Understand the complex dynamics of how people make purchase decisions within a social framework. This collection of innovative essays from the Journal Social Influence provides an in-depth look at both conscious and non-conscious effects on consumer behavior. By examining the processes and outcomes of social influence, this work offers a comprehensive view of how individuals interact with their environment and each other during the buying process. Written by experts in consumer psychology from both psychology and marketing backgrounds, this special issue covers essential topics including compliance, influence tactics, and social networks. Readers will gain insights into social relationships, family decision-making, and the role of spokespersons. This resource is ideal for those studying the psychological drivers behind consumer actions and the social structures that shape market trends.

Key Features

Covers a wide variety of topics including compliance, influence tactics, and social networks to provide a broad understanding of consumer behavior.

Examines both conscious and non-conscious effects of social influence on decision-making processes and outcomes.

Authored by expert contributors with specialized backgrounds in both psychology and marketing.

Explores the impact of social relationships and family decision-making on how consumers make choices.

Analyzes the role of spokespersons and their effect on consumer perceptions and actions.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1848727712
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Applied Psychology > Occupational & Industrial Psychology
Domain: Amazon UK
Release Date: 20 November 2012
Listed Since: 05 July 2012

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Routledge Social Influence and Consumer Behavior Book

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