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£151.26
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£151 today · previous high £151 · all-time low £137
Routledge Social Influence and Consumer Behavior - Special Issue Journal
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Price range: £137 - £151
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Description
Key Features
The collection covers social influence effects on consumer behaviour including compliance, influence tactics, and social networks.
Essays are written by expert contributors from consumer psychology, psychology, and marketing fields.
The journal examines both conscious and non-conscious decision-making processes in consumer purchasing behaviour.
Topics include family decision-making, social relationships, and the role of spokespersons in influencing consumer choices.
Published by Routledge and Psychology Press as a special issue of the Journal Social Influence.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1848727712
- Domain
- Amazon UK
- Release Date
- 20 November 2012
- Listed Since
- 05 July 2012
Barcode
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