Webcasting Worldwide - Routledge Business Models Book - Image 1

£155.00

Routledge Webcasting Worldwide - Routledge Business Models Book

Name: Webcasting Worldwide - Routledge Business Models Book
Brand: Routledge
Price: 155.0 GBP
Availability: InStock

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Description

Explore the evolving landscape of digital media with Webcasting Worldwide: Business Models of an Emerging Global Medium. Published by Routledge as part of the Media Management and Economics Series, this book addresses the critical topic of audio and video content delivery via the Web. By employing a global perspective, this volume provides a theoretical framework for analyzing the business models of emerging media. It examines the specific business practices used by leading webcasters within the world's most developed broadband markets. As webcasting continues to develop, the approaches discussed here help set the standards for the entire industry. This text is an essential resource for understanding how digital content distribution functions on a global scale.

Key Features

Provides a comprehensive theoretical framework to analyze various business models used in emerging media markets.

Offers a global perspective on the delivery of audio and video content through webcasting technologies.

Examines the actual business practices of leading webcasters operating in developed broadband markets.

Sets industry standards by discussing foundational approaches used during the early development of webcasting.

Part of the respected Media Management and Economics Series from Routledge.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805859152
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 07 November 2006
Listed Since: 12 January 2007

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Routledge Webcasting Worldwide - Routledge Business Models Book

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