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Routledge Webcasting Worldwide: Business Models & Economics - Media Management

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Description

Webcasting Worldwide provides a comprehensive global analysis of audio and video content delivery via the Web, addressing one of the most pressing topics in modern mass communication. This book from Routledge's Media Management and Economics Series offers a unique theoretical framework for analysing business models of emerging media platforms. The volume examines real-world business practices of leading webcasters operating across the world's most developed broadband markets, establishing industry standards during webcasting's formative period. By combining strategic insights with global market perspectives, this resource equips readers with essential knowledge about how webcasting platforms generate revenue and compete in an increasingly digital media landscape.

Key Features

Routledge publication delivering a global perspective on webcasting business models and strategies across developed broadband markets.

Unique theoretical framework for analysing emerging media business practices applicable to webcasting and related digital platforms.

Part of the Media Management and Economics Series, focusing on financial and operational aspects of webcasting industry.

Examines leading webcasters' practices during the early development phase when fundamental industry standards were being established.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
07 November 2006
Listed Since
12 January 2007

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