Western Broadcast Models: Structure, Conduct and Performance - Mouton Textbook: v. 5 (Communications Monograph (CM)) - Image 1

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De Gruyter Mouton Western Broadcast Models: Structure, Conduct and Performance - Mouton Textbook: v. 5 (Communications Monograph (CM))

Name: Western Broadcast Models: Structure, Conduct and Performance - Mouton Textbook: v. 5 (Communications Monograph (CM))
Brand: De Gruyter Mouton
Price: 70.0 GBP
Availability: InStock

Language Study & Reference

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Description

Broadcasting is an important indicator of a society's political, economical, social, cultural and geographical context. The book focuses on Europe and investigates the market structure and legal context, the different media actors, cost structure, and barriers to entry in various countries. Also, impact on the content, program supply, efficiency, and product performance are discussed in terms of audience reception. The accompanying CD-ROM offers facts and figures as well as techniques of analysis. About the Author Leen d'Haenens, Katholieke Universiteit Leuven, Belgium; Frieda Saeys, Radboud University, Nijmegen, The Netherlands.

Product Specifications

Brand: De Gruyter Mouton
Format: paperback
ASIN: 3110195275
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 18 June 2007
Listed Since: 05 June 2007

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De Gruyter Mouton Western Broadcast Models: Structure, Conduct and Performance - Mouton Textbook: v. 5 (Communications Monograph (CM))

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