Bloomsbury Digital Broadcasting: An Introduction to New Media (Bloomsbury New Media Series)

Product Description Digital Broadcasting presents an introduction to how the classic notion of broadcasting has evolved and is being reinterpreted in an age of digitization and convergence. The book argues that digital broadcasting is not a contradiction in terms, buton the contraryboth terms presuppose and need each other. Drawing upon an interdisciplinary and international field of research and theory, it looks at current developments in television and radio broadcasting on the level of regulation and policy, industries and economics, production and content, and audience and consumption practices. Review "This accessible, incisive and well-structured book cleverly summarizes and synthesizes key debates around 'broadcasting' in a digital age." --Niki Strange, Research Fellow in Media Studies, University of Sussex, UK, and founder of Strange Digital"Digital Broadcasting provides a much needed comprehensive overview of a rapidly evolving television landscape. Finally, here is a book that lucidly explains the technical and economic aspects of digital broadcasting, but also pays attention to the changing dynamics between producers, audiences and the industry. Jo Pierson and Joke Bauwens have a keen eye for complexity but are doing students (and lecturers) a great service by providing so many clarifying examples. I greatly recommend this books to all students in media and communication." --José van Dijck, Professor of Media Studies, University of Amsterdam, Netherlands, and author of The Culture of Connectivity. A Critical History of Social Media"This is a welcome, timely and extremely accessible account on digital broadcasting. Based on their detailed knowledge of the field, Pierson and Bauwen have written an impressive book, placing digital broadcasting in an interdisciplinary and international analytic framework, providing an up-to-date critical analysis of the evidence so far and the prospects of digital broadcasting. The authors examine digital broadcasting as a multifaceted issue, delving into technological, political, economic, social and cultural developments and assessing the implications for the processes of production, distribution, consumption and use. The book is required reading for students, policy makers, media professionals and citizens concerned about media evolutions and changes in broadcast media." --Maria Michalis, Reader in Communication Policy, University of Westminster, UK About the Author Jo Pierson is Senior Lecturer at the Department of Media and Communication Studies at the Vrije Universiteit Brussel, Belgium. He is also Senior Researcher and staff member at the research centre iMinds-SMIT (Studies on Media, Information and Telecommunication) since 1996, in charge of the research on privacy in social, mobile and ubiquitous media. Drawing upon science and technology studies and media-sociological approaches, his research and teaching focuses on datafication, privacy, surveillance, and user (dis)empowerment in internet and audio-visual media.'