£115.87

Springer - Psychological Ownership and Consumer Behavior Book

Name: Springer - Psychological Ownership and Consumer Behavior Book
Brand: Springer
Price: 115.87 GBP
Availability: InStock

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Description

Explore the deep connection between individuals and the things they perceive as their own with Psychological Ownership and Consumer Behavior from Springer. This volume provides a detailed look at how the feeling of 'mine!' influences how people interact with goods, make economic choices, and approach health-related decisions. By examining both individual consumer behavior and the decision-making patterns of larger populations, this book offers a modern perspective on consumer psychology. It addresses contemporary challenges, including the psychological ownership of digital content and personal data, which is a major concern in today's privacy-focused landscape. Experts in the field analyze the cognitive processes and social conditions that drive these perceptions, making this an essential resource for understanding the mental drivers behind modern consumption and data security.

Key Features

Examines how the perception of ownership influences individual buying habits and relationships with specific goods.

Provides analysis on how psychological ownership affects economic and health-related decision-making processes.

Addresses modern privacy concerns by exploring ownership of digital content and personal data.

Covers both individual consumer behavior and the wider decision-making patterns of consumer populations.

Includes expert analysis on the cognitive processes and social conditions that shape ownership perceptions.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319771574
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 14 May 2018
Listed Since: 06 February 2018

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Springer - Psychological Ownership and Consumer Behavior Book

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