Psychological Ownership and Consumer Behavior - Springer - Image 1

£115.58

Springer Psychological Ownership and Consumer Behavior - Springer

Name: Psychological Ownership and Consumer Behavior - Springer
Brand: Springer
Price: 115.58 GBP
Availability: InStock

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Description

This pathbreaking volume expands on the construct of psychological ownership, placing it in the contexts of both individual consumer behaviour and wider decision-making of consumer populations. An individual's feeling of ownership toward a target represents the perception that something is 'mine!', and is highly relevant to buying and relating to specific goods, economic and health decision-making and, especially salient given today's privacy concerns, psychological ownership of digital content and personal data. The book explores the social conditions and cognitive processes that shape how consumers develop proprietary feelings toward products, brands and information, offering valuable insights for marketing professionals, researchers and businesses seeking to understand the deeper psychological drivers behind consumer choices and brand loyalty.

Key Features

Psychological ownership construct examined across individual consumer behaviour and population-level decision-making contexts.

Explores how consumers develop 'mine!' perceptions toward goods, services, economic decisions and health-related choices.

Addresses contemporary privacy concerns and psychological ownership of digital content and personal data.

Analyses social conditions and cognitive processes underlying consumer ownership perceptions and brand relationships.

Published by Springer, a leading academic publisher specialising in business, finance and marketing research.

Product Specifications

Brand: Springer
Format: hardcover
ASIN: 3319771574
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 14 May 2018
Listed Since: 06 February 2018

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Springer Psychological Ownership and Consumer Behavior - Springer

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