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Springer - Brand Crisis Information Sharing on Chinese Weibo
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Description
Key Features
Analyzes 66 specific brand crisis events occurring on Chinese Weibo between 2010 and 2016.
Explores the influence mechanisms of brand-crisis information-sharing behavior through a contextual lens.
Examines the fluctuation characteristics and contextual influence factors of social media information sharing.
Provides research on both the static and dynamic mechanisms of information-sharing behavior.
Offers detailed insights into regulation measures for managing crisis information sharing behavior.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 9811666695
- Domain
- Amazon UK
- Release Date
- 21 January 2023
- Listed Since
- 24 December 2022
Barcode
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