£127.59

Routledge Collective Behavior and Public Opinion Book

Name: Routledge Collective Behavior and Public Opinion Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

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Description

Explore the mechanics of mass communication and rapid shifts in public opinion with this innovative work from Routledge. Part of the European Institute for the Media Series, this book provides a new approach to understanding how opinions change quickly across large groups. It examines a wide range of social phenomena, including sudden crazes, fads, fashion trends, and market crashes. You will find explanations for why manias, moral outrage, and protests occur, as well as the spread of gossip, rumors, and panics. Divided into four comprehensive parts, the text starts by looking at the foundational processes of opinion formation. It then moves into analyzing phenomena on three different levels to provide a complete view of social behavior. This book is a valuable resource for those interested in social psychology and the forces that drive collective human action.

Key Features

Explains mysterious social phenomena such as sudden crazes, fads, and market crashes.

Provides insights into the drivers of moral outrage, protests, and public panics.

Analyzes the spread of communication through gossip, rumors, and mass media.

Structured in four parts covering opinion formation and multi-level social phenomena.

Part of the professional European Institute for the Media Series.

Used book offered in good condition for academic or personal study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0805843868
Category: Books > Subjects > Health, Family & Lifestyle > Psychology & Psychiatry > Social & Developmental Psychology > Social
Domain: Amazon UK
Release Date: 01 February 2003
Listed Since: 16 February 2007

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Routledge Collective Behavior and Public Opinion Book

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