£92.97

Sage Publications Public Communication Campaigns - 4th Edition

Name: Sage Publications Public Communication Campaigns - 4th Edition
Brand: Sage Publications
Price: 92.97 GBP
Availability: InStock

Advertising

Cheaper than 74% of the days we've watched it. Below what most people pay.

£93 today · 30-day average £96 · all-time low £78

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 76 days • 76 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 76 days • 10 price levels

Days at Price

Current Price

Price Analysis

Most common price: £109 (16 days, 21.1%)

Price range: £78 - £146

Price levels: 10 different prices over 76 days

Description

Master the complexities of strategic messaging with the Fourth Edition of Public Communication Campaigns by Sage Publications. Written by Ronald E. Rice and Charles K. Atkin, this fully revised and expanded text offers a comprehensive look into the evolving field of communication strategy. This edition brings you up to date with the latest research and theories, making it an essential resource for students and professionals alike. Readers will explore a wide range of modern topics, including social norms, corporate social responsibility, human rights, and ocean sustainability. The text also covers critical contemporary issues such as sun protection, organ donation, condom use, fear messages, and the role of digital games in communication. By combining classic foundations with new perspectives, this book provides the tools needed to understand and design effective campaigns in a changing media landscape.

Key Features

Comprehensive Fourth Edition includes fully revised content and expanded coverage of the field of public communication campaigns.

Updated research explores modern topics like digital games, social norms, and corporate social responsibility.

Covers diverse subject areas including human rights, ocean sustainability, and organ donation.

Provides deep insights into health-related communication such as sun protection and condom use.

Includes updated classic chapters on campaign history, theoretical foundations, and formative evaluation.

Examines complex systems approaches and input-output models for strategic communication planning.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 1412987709
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Advertising
Domain: Amazon UK
Release Date: 08 May 2012
Listed Since: 02 September 2011

Barcode

No barcode data available

Sage Publications Public Communication Campaigns - 4th Edition

Cheaper than 74% of the days we've watched it. Below what most people pay.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Public Information Campaigns and Opinion Research: A Handbook for the Student and Practitioner

Information Campaigns: Balancing Social Values and Social Change: 18 (SAGE Series in Communication Research)

Designing Health Communication Campaigns: What Works?

Public Health Communication: Evidence for Behavior Change (Routledge Communication Series)

Public Interest Communications: Strategy for Changemakers

Public Health Communication: Evidence for Behavior Change (Routledge Communication Series)

Strategic Communication: Public relations at work

Organizational Aspects of Health Communication Campaigns: What Works?

How Strategic Communication Shapes Value and Innovation in Society: 2 (Advances in Public Relations and Communication Management, 2)

Marketing Communications

Marketing Communications

Sage Publications - Working on Health Communication Book

Social Marketing Research for Global Public Health: Methods And Technologies

Public Health Communication: Science & Practice

Mass Communication and Public Health: Complexities and Conflicts: 121 (SAGE Focus Editions)

Sage Communication Planning: An Integrated Approach (SAGE Series)

Media and Communication Research Methods - International Student Edition: An Introduction to Qualitative and Quantitative Approaches

Media and Communication Research Methods: An Introduction to Qualitative and Quantitative Approaches

Public Relations Campaigns: An Integrated Approach

Planning and Managing Public Relations Campaigns: A Strategic Approach (0)

Principles of Strategic Communication

Health Communication in the 21st Century, 2nd Edition

Communication Theory & Research (European Journal of Communication)

Effective Health Risk Messages: A Step-By-Step Guide