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Sage Publications Organizational Aspects of Health Communication Campaigns: What Works?

Name: Organizational Aspects of Health Communication Campaigns: What Works?
Brand: Sage Publications
Price: 101.76 GBP
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Language Study & Reference

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Description

How do organizations such as universities, television and radio networks, advertising agencies, voluntary groups, community and government agencies collaborate to make a successful campaign? How do organizational dynamics or structures influence campaign outcomes? This book explores these questions by bringing together campaign experts and leading management scientists to investigate the organizational dimensions of some of the most high-profile health campaigns in the United States.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0803949987
Category: Books > Subjects > Language Study & Reference
Domain: Amazon UK
Release Date: 23 July 1993
Listed Since: 15 February 2007

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Sage Publications Organizational Aspects of Health Communication Campaigns: What Works?

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