Health Communication Research Measures: 12 - Image 1

£95.54

Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Health Communication Research Measures: 12

Name: Health Communication Research Measures: 12
Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Price: 87.71 GBP
Availability: InStock

General Medical Issues

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Description

This volume presents state-of-the-art reporting on how to measure many of the key variables in health communication. While the focus is on quantitative measures, the editors argue that these measures are centrally important to the study of health communication. The chapters emphasize constructs, scales, and up-to-date reports and evidence about key social science constructs and ways of measuring them, whether your interest is in patient-provider dyadic communication, uncertainty management, self-efficacy, disclosure, social norms, social support, risk perception, health care team performance, message design and effects, health and numerical literacy, communication satisfaction, social influence and persuasion, stigma, health campaigns, reactance, or other topics. Students, researchers, and policymakers will find this book an accessible resource for planning and reviewing research studies and proposals.

Product Specifications

Brand: Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften
Format: hardcover
ASIN: 1433129035
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners > General Medical Issues
Domain: Amazon UK
Release Date: 26 November 2015
Listed Since: 07 August 2015

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Peter Lang Gmbh, Internationaler Verlag Der Wissenschaften Health Communication Research Measures: 12

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