£120.05

Routledge - The Power of the Media in Health Communication

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Description

Explore the complex relationship between media influence and public health in this insightful text from Routledge. Because health is a contested concept defined in many ways, understanding how media shapes these definitions is essential for students and professionals alike. Media plays a massive role in promoting health beliefs and creating contemporary role models. This book examines how health presentation in the media carries significant social impact. By analyzing these messages, you can better understand how they change people's beliefs, attitudes, and behaviors regarding their well-being. This resource is particularly useful for those studying how media affects health promotion and health literacy. It provides a deep look into how information is shared with target audiences and the ways in which these messages can spread health-related knowledge across society.

Key Features

Examines how media serves as a powerful tool for promoting specific health beliefs and establishing contemporary role models.

Analyzes the impact of health definitions on essential social issues like health promotion and health literacy.

Investigates the social impact of media messages and their ability to change public attitudes and behaviors.

Provides insight into how media presentations can effectively spread health-related knowledge to target audiences.

Explores the various ways health is understood and defined within the modern media landscape.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
18 May 2016
Listed Since
19 October 2015

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