Health and Medical Public Relations - Image 1

£40.28

Routledge Health and Medical Public Relations

Name: Health and Medical Public Relations
Brand: Routledge
Price: 40.28 GBP
Availability: InStock

Public Relations

This is the most expensive it has ever been. Walk away.

£40 today · previous high £40 · all-time low £40

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 23 days · 23 data points (no recent data)

Historical

Generating forecast…

Price Distribution

Price distribution over 23 days • 1 price levels

Days at Price

Price Analysis

Most common price: £40 (23 days, 100.0%)

Price range: £40 - £40

Price levels: 1 different prices over 23 days

Description

Health and Medical Public Relations takes a fresh look at media relations and news values. It examines how information about medical research from the academic, pharmaceutical and charitable sectors is disseminated to target audiences through a variety of PR techniques. Scrutinising a wide range of health-related public relations activities, the book combines a critical, analytical and cultural overview of these methods with helpful guidance on their practical application. Key features include: Advice on how to write and place effective press releases, plan and budget for campaigns, and anticipate responses from different sectors and the wider public Coverage of different types of communication and consultancy, including the controversial areas of lobbying and access to influential policy makers Case studies on the way in which experienced journalists and public relations practitioners gain coverage for their work, with plentiful examples drawn from both recent media scares and long-running issues A survey of the way challenging public relations issues have been perceived in the past, analysing the attitudes of both legislators and the public A user-friendly format designed to reinforce learning, including handy tips, definition boxes explaining key words and concepts, and exercises and reflection points to stimulate group discussion and reflection on specific examples of science and medical PR practice. Wide-ranging and highly accessible, this book will be an essential resource for undergraduates, postgraduates and professionals learning to specialise in health public relations.

Product Specifications

Brand: Routledge
Format: paperback
ASIN: 0415613310
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 16 May 2013
Listed Since: 03 September 2010

Barcode

No barcode data available

Routledge Health and Medical Public Relations

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

Routledge Health and Medical Public Relations Book

Public Relations and Strategic Communication

Public Relations: A Guide to Strategic Communication

The Handbook of Strategic Public Relations and Integrated Marketing Communications, Second Edition (BUSINESS BOOKS)

Public Relations: Contemporary Issues and Techniques

Public Relations Theory II (Routledge Communication Series)

Public Relations in Health Care: A Guide for Professionals: 66 (J-B AHA Press)

Handbook of Public Relations

Public Relations: Study Guide

Public Relations Writing: Form and Style

Primer of Public Relations Research, Third Edition: Third Edition

Routledge - Strategic Public Relations Leadership Book

Public Relations: Critical Debates and Contemporary Practice

Routledge The Public Relations of Everything - PR History Book

International Public Relations: A Comparative Analysis (Routledge Communication Series)

Managing a Public Relations Firm for Growth and Profit, Second Edition

Excellent Public Relations and Effective Organizations: A Study of Communication Management in Three Countries (Routledge Communication Series)

Popular Culture and Social Change: The Hidden Work of Public Relations (Routledge New Directions in PR & Communication Research)

Public Relations: Strategies and Techniques

Public Relations: Critical Concepts in Media and Cultural Studies

Public Relations: Critical Debates and Contemporary Practice

THINK Public Relations: Pearson New International Edition

Public Relations As Dramatistic Organizing: A Case Study Bridging Theory and Practice (The Hampton Press Communication Series: Communications and Social Organization)

Public Relations and Communications: From Theory to Practice