£136.84

Routledge Health and Medical Public Relations Book

Name: Routledge Health and Medical Public Relations Book
Brand: Routledge
Price: 136.84 GBP
Availability: InStock

Public Relations

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Description

Gain a fresh perspective on media relations and news values with Health and Medical Public Relations by Routledge. This text examines the complex process of how medical research information from academic, pharmaceutical, and charitable sectors reaches target audiences. By looking at various PR techniques, the book offers a detailed look at how health-related communication functions in the modern world. Readers will benefit from a combination of critical, analytical, and cultural overviews of current methods. Beyond theory, the book provides practical guidance to help professionals apply these concepts to real-world scenarios. Whether you are studying the dissemination of medical research or looking to improve your own communication strategies, this resource covers the essential aspects of health-related public relations activities.

Key Features

Provides a fresh look at media relations and news values specifically within the health and medical sectors.

Examines how medical research from academic, pharmaceutical, and charitable organizations is disseminated to audiences.

Offers practical advice on how to write and place effective press releases for medical topics.

Includes guidance on how to plan and budget for successful public relations campaigns.

Combines analytical and cultural overviews with actionable steps for practical application in the field.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415613302
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Public Relations
Domain: Amazon UK
Release Date: 29 April 2013
Listed Since: 03 September 2010

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Routledge Health and Medical Public Relations Book

This is the most expensive it has ever been. Walk away.

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