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£140.55
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£141 today · previous high £141 · all-time low £137
Routledge Health and Medical Public Relations - Routledge Guide
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Most common price: £141 (61 days, 96.8%)
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Description
Key Features
Health and Medical Public Relations combines critical analysis with practical guidance on PR techniques used in academic, pharmaceutical, and charitable healthcare sectors.
Learn how to write compelling press releases and place them effectively with target media outlets to maximise coverage of medical research.
The book provides detailed advice on campaign planning and budgeting strategies tailored to health communications and medical PR initiatives.
Gain insight into news values and media relations practices specific to health and medical information dissemination.
Routledge's comprehensive guide covers both theoretical frameworks and real-world applications for healthcare PR professionals.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415613302
- Domain
- Amazon UK
- Release Date
- 29 April 2013
- Listed Since
- 03 September 2010
Barcode
No barcode data available
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