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Routledge Media Messages and Public Health - Content Analysis Guide

Amazon

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£171.99 £153.30 £157.38 £161.46 £165.53 £169.61 £173.69 01 August 2026 16 August 2026 01 September 2026 17 September 2026 03 October 2026
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Description

Media Messages and Public Health is a comprehensive academic resource that examines methodological and conceptual foundations for conducting content analysis research on public health-related messages and behaviours. This Routledge hardcover addresses the full spectrum of challenges faced by researchers studying public health topics across multiple media types, providing practical guidance on measurement approaches and analytical frameworks. The book covers essential content analysis techniques tailored specifically to healthcare communication, offering researchers, academics, and public health professionals the tools needed to systematically examine how health messages are framed, distributed and received through various media channels. Ideal for postgraduate study programmes, research projects and evidence-based public health initiatives.

Key Features

Routledge hardcover edition provides authoritative coverage of content analysis methodology applied to public health research and messaging.

Covers conceptual and methodological foundations essential for examining public health issues through systematic media content analysis.

Addresses measurement challenges specific to analysing health-related content across diverse media platforms and communication channels.

Offers practical guidance on using content analysis techniques across multiple media types for public health applications.

Tailored specifically for researchers and professionals focused on studying public health-related messages, behaviours and media representations.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
20 November 2008
Listed Since
30 March 2008

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