£155.00

Routledge Media Messages and Public Health Content Analysis Book

Name: Routledge Media Messages and Public Health Content Analysis Book
Brand: Routledge
Price: 145.0 GBP
Availability: InStock

Public Health

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Description

Media Messages and Public Health: A Decisions Approach to Content Analysis provides a specialized framework for researchers studying health-related communication. This Routledge hardcover edition focuses on the methodological and conceptual issues inherent in content analysis research, specifically tailored for those examining public health messages and behaviors. As media landscapes evolve, researchers face new measurement challenges. This text addresses those difficulties by covering the foundations of content analysis as applied to public health topics. It examines how to manage the broad range of media types used to communicate health information, ensuring researchers can effectively study how messages influence public behavior. Whether you are investigating traditional media or modern digital platforms, this book offers the guidance needed to navigate the complexities of health communication research. It serves as a practical resource for understanding the foundations of measurement and the application of content analysis across diverse media environments.

Key Features

Provides a foundation in conceptual and methodological practices for conducting content analysis research on public health issues.

Addresses specific measurement challenges created by the wide variety of modern media formats.

Offers guidance on applying content analysis techniques across multiple different media types.

Tailored specifically to the unique needs and challenges faced by researchers studying public health topics and behaviors.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 080586024X
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners > General Medical Issues > Public Health
Domain: Amazon UK
Release Date: 20 November 2008
Listed Since: 30 March 2008

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Routledge Media Messages and Public Health Content Analysis Book

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