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£77.10

Sage Publications Effective Health Risk Messages: A Step-By-Step Guide

Name: Effective Health Risk Messages: A Step-By-Step Guide
Brand: Sage Publications
Price: 77.1 GBP
Availability: InStock

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Description

Winner of the Distinguished Book Award by the Applied Communication Division of the National Communication Association, 2001 Effective Health Risk Messages provides step-by-step instructions for developing theoretically based campaigns that work. Readers will learn about message development theories, formative and summative evaluation, and even basic research designs for evaluating your campaign. Worksheets are provided at the end of each chapter to provide readers with hands-on, practical experiences in developing effective health risk messages. This book is suitable for practitioners, researchers, and students alike, and can act as a stand-alone text or supplementary text for persuasion, public health, advertising, and marketing classes.

Product Specifications

Brand: Sage Publications
Format: paperback
ASIN: 0761915095
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners
Domain: Amazon UK
Release Date: 22 June 2001
Listed Since: 14 February 2007

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Sage Publications Effective Health Risk Messages: A Step-By-Step Guide

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