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HEALTH RISK COMMUNICATION (Health and Human Development)

Public Health

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Description

Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations, merely disseminating risk information and educating a lay' and ignorant' public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the public's understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics.

Product Specifications

Format: hardcover
ASIN: 162257544X
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners > General Medical Issues > Public Health
Domain: Amazon UK
Release Date: 01 December 2012
Listed Since: 08 July 2012

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HEALTH RISK COMMUNICATION (Health and Human Development)

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