£142.99

HEALTH RISK COMMUNICATION (Health and Human Development)

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£142.99 £135.84 £138.70 £141.56 £144.42 £147.28 £150.14 09 July 2026 17 July 2026 26 July 2026 04 August 2026 13 August 2026

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Description

Health risk communication deals with planned or unplanned communication to the public about the nature, impact and management of a wide array of health threats, such as cancer, HIV/AIDS or influenza pandemics. Traditional health risk communication models used to stress a one-way flow of health risk messages to the public. The dominant focus was on experts (government, health organizations, merely disseminating risk information and educating a lay' and ignorant' public about health threats. However, this simplistic top-down model of communication ignored the complex nature of the audience and the public's understanding of risk information. Fortunately, there has been a shift away from top-down communication about health threats. This book gathers research findings and theoretical reviews with a focus on the role of mass media as sources of health risk information, the role of message formats or frames and risk information source characteristics.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 December 2012
Listed Since
08 July 2012

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