Risk Communication and Infectious Diseases in an Age of Digital Media (Routledge Studies in Public Health) - Image 1

£136.14

Routledge Risk Communication and Infectious Diseases in an Age of Digital Media (Routledge Studies in Public Health)

Name: Risk Communication and Infectious Diseases in an Age of Digital Media (Routledge Studies in Public Health)
Brand: Routledge
Price: 136.14 GBP
Availability: InStock

Public Health

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Description

In a digital world where the public’s voice is growing increasingly strong, how can health experts best exert influence to contain the global spread of infectious diseases? Digital media sites provide an important source of health information, however are also powerful platforms for the public to air personal experiences and concerns. This has led to a growing phenomenon of civil skepticism towards health issues including Emerging Infectious Diseases and epidemics. Following the shift in the role of the public from recipients to a vocal entity, this book explores the different organizational strategies for communicating public health information and identifies common misconceptions that can inhibit effective communication with the public. Drawing on original research and a range of global case studies, this timely volumeoffers an important assessment of the complex dynamics at play in managing risk and informing public health decisions. Providing thought-provoking analysis of the implications for future health communication policy and practice, this book is primarily suitable for academics and graduate students interested in understanding how public health communication has changed. It may also be useful to health care professionals.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138186066
Category: Books > Subjects > Health, Family & Lifestyle > Medical & Healthcare Practitioners > General Medical Issues > Public Health
Domain: Amazon UK
Release Date: 31 October 2016
Listed Since: 04 February 2016

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Routledge Risk Communication and Infectious Diseases in an Age of Digital Media (Routledge Studies in Public Health)

Same price for 7 weeks. Today is much like next week.

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