£47.00

Cambridge University Press Risk Communication: A Mental Models Approach

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Description

People today must make decisions about many health, safety, and environmental risks. Nuclear power, HIV/AIDS, radon, vaccines, climate change, and emerging infectious diseases are just some issues that may face them in the news media, ballot box, or doctor's office. In order to make sound choices they need to get good information. Because their time is limited, that information has to be carefully selected and clearly presented. This book provides a systematic approach for risk communicators and technical experts, hoping to serve the public by providing information about risks. The procedure uses approaches from risk and decision analysis to identify the most relevant information; it uses approaches from psychology and communication theory to ensure that it is understood. This book is written in nontechnical terms, designed to make the approach feasible for anyone willing to try it. It is illustrated with successful communications, on a variety of topics.

Key Features

New

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Dispatch same day for order received before 12 noon

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Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
04 October 2001
Listed Since
09 January 2007

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No barcode data available

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