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Sage Publications Designing Health Communication Campaigns: What Works?

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Description

This important collection presents a comparative synthesis of what works and what does not in mass media health campaigns. High priority is given to coverage of substance abuse prevention campaigns, but programmes on AIDS, smoking, teenage pregnancy, heart disease, Alzheimer′s Disease and vehicle seat belt use are also reviewed. Designing Health Communication Campaigns deepens our understanding of how to design, implement and evaluate mass media campaigns by highlighting the contributions of media experts who add a human element to the various campaign experiences they describe.

Product Specifications

Colour
Other
Format
paperback
Domain
Amazon UK
Release Date
15 June 1992
Listed Since
15 February 2007

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