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Sage Publishing Sage Health Communication Message Design: Theory and Practice

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Description

Improve your ability to impact positive change in individuals and society with this essential guide from Sage Publishing. Health Communication Message Design: Theory and Practice provides clear guidance on designing effective health communication messages for interventions and campaigns. This text shows how to build messages based on theory and how to address the diverse characteristics of various audiences. By integrating perspectives from public health and social marketing, the book explains core principles and processes used in the field. It is a practical resource for students, practitioners, and researchers looking to master the art of message design for public health impact.

Key Features

This Sage Publishing text offers guidance on how to design effective health communication messages for various interventions.

Learn how to build theory-based messages that address the diverse characteristics of specific audiences.

The book integrates perspectives from both public health and social marketing to explain core communication principles.

This resource provides clear processes for designing messages used in health communication campaigns.

It serves as a practical tool for students, researchers, and practitioners motivated to create positive social change.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
26 October 2011
Listed Since
18 April 2011

Barcode

No barcode data available

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