£120.00

Routledge Wine, Food, and Tourism Marketing Monograph

Name: Routledge Wine, Food, and Tourism Marketing Monograph
Brand: Routledge
Price: 120.0 GBP
Availability: InStock

Call Centre Management

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Description

Gain a competitive edge in the global food and wine tourism marketplace with this comprehensive monograph from Routledge. Published alongside the Journal of Travel & Tourism Marketing, this volume provides an in-depth overview of contemporary practices and current trends shaping the industry. This international study offers diverse perspectives by drawing on research from Canada, England, France, New Zealand, South Africa, and Scotland. By analyzing these varied regions, the text helps readers develop, implement, and maintain strategic advantages in a globalized market. Through detailed case studies, you will explore essential elements of the industry, including business operations, the impact of seasonality, destination image, and the development of effective business networks. Whether you are studying market trends or looking to improve business strategies, this book provides the practical insights needed to navigate the complexities of food and wine tourism.

Key Features

Global market perspectives including research from Canada, England, France, New Zealand, South Africa, and Scotland.

Strategic analysis of contemporary practices and trends to help develop and maintain a competitive advantage.

In-depth case studies covering business operations and the management of seasonality in tourism.

Insights into destination image and how it affects the food and wine tourism sector.

Guidance on the development of business networks to support industry growth.

Published as a monograph alongside the Journal of Travel & Tourism Marketing, Vol. 14.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 0789000822
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 06 February 2004
Listed Since: 30 December 2006

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Routledge Wine, Food, and Tourism Marketing Monograph

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