£136.27

Routledge Place Brand Formation and Local Identities Book

Name: Routledge Place Brand Formation and Local Identities Book
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Interviews

Price History & Forecast

Last 89 days • 89 data points

Historical

Generating forecast...

Price Distribution

Price distribution over 89 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £128 (87 days, 97.8%)

Price range: £128 - £136

Price levels: 2 different prices over 89 days

Description

Explore the complexities of micro-level neighborhood branding with this insightful book from Routledge. This text shifts the focus of place branding literature to the neighborhood level, examining how distinct local identities are built and maintained. By analyzing what makes a neighborhood brand unique, this work provides a deep look into the social and economic forces that shape our living spaces. The book is built on a foundation of extensive interviews with key actors across the United States. Readers gain perspectives from government officials, Realtors, economic development professionals, urban planners, and local residents. This diverse range of viewpoints offers a comprehensive understanding of how branding affects real communities. Through this study, you will learn about the core components of neighborhood identity. The text examines essential themes including belonging, community, and identity. It also looks at the roles of nostalgia, idealism, and recreation in the formation of local brands. This is an essential resource for anyone interested in urban planning, economic development, or the sociology of place.

Key Features

Focuses on micro-level neighborhood branding and the creation of distinct local identities within specific communities.

Includes primary research through extensive interviews with US government officials, Realtors, and urban planners.

Provides professional insights from economic development professionals and neighborhood residents to offer a complete perspective.

Explores core social themes such as belonging, community, and the role of identity in local branding.

Examines how elements like nostalgia, idealism, and recreation contribute to the formation of a place brand.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138500046
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 16 July 2019
Listed Since: 05 April 2019

Barcode

No barcode data available

Routledge Place Brand Formation and Local Identities Book

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Inclusive Place Branding: Critical Perspectives on Theory and Practice (Routledge Studies in Critical Marketing)

Branding the Nation, the Place, the Product (Routledge Studies in Human Geography)

Tourism Marketing for Cities and Towns: Using Social Media and Branding to Attract Tourists

Public Branding and Marketing: A Global Viewpoint

Destination Brands: Managing Place Reputation

Rethinking Place Branding: Comprehensive Brand Development for Cities and Regions

Handbook on Place Branding and Marketing (Research Handbooks in Business and Management series)

Understanding Place and Destination Branding (Understanding series)

Destination Brands: Managing Place Reputation

Routledge Place-making and Urban Development Book

The Routledge Handbook of Placemaking (Routledge International Handbooks)

Urban Events, Place Branding and Promotion: Place Event Marketing (Routledge Contemporary Perspectives on Urban Growth, Innovation and Change)

Routledge Tourism and National Identities - Academic Book

Tourism and National Identities: An international perspective (Contemporary Geographies of Leisure, Tourism and Mobility)

The Routledge Handbook of Placemaking (Routledge International Handbooks)

Travel Writing for Tourism and City Branding: Urban Place-Writing Methodologies

A Research Agenda for Place Branding (Elgar Research Agendas)

Routledge City and Nation: Rethinking Place and Identity

An Insider's Guide to Place Branding: Shaping the Identity and Reputation of Cities, Regions and Countries (Management for Professionals)

Routledge Contested Spatialities - Lifestyle Migration Book

The Role of Place Identity in the Perception, Understanding, and Design of Built Environments

Planning for AuthentiCITIES

Young People, Place and Identity

Globalism, Localism and Identity: New Perspectives on the Transition of Sustainability