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Routledge Place Brand Formation and Local Identities - Routledge

Amazon

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Description

This innovative book explores micro-level neighbourhood branding and the creation of distinct local identities within urban communities. Drawing on extensive interviews with key stakeholders in the United States-including government officials, estate agents, economic development professionals, urban planners, and neighbourhood residents-the work examines what core components define a neighbourhood brand. The author investigates essential topics such as belonging and community, identity, nostalgia, idealism, and recreation to provide a comprehensive understanding of how places develop their own character and appeal. This work bridges place branding literature and neighbourhood-level analysis, offering practical insights for professionals involved in community development, urban planning, and local economic growth.

Key Features

Explores micro-level neighbourhood branding through interviews with government officials, estate agents, and urban planners across the United States.

Examines core components of neighbourhood brand identity, including belonging, community, and local distinctiveness.

Investigates how nostalgia, idealism, and recreation shape the development of distinct place identities within urban neighbourhoods.

Published by Routledge, a leading academic publisher specialising in business, law, and career-focused research.

Provides practical analysis for professionals in economic development, urban planning, and community management.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
16 July 2019
Listed Since
05 April 2019

Barcode

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