£136.27

Routledge Place Brand Formation and Local Identities Book

Name: Routledge Place Brand Formation and Local Identities Book
Brand: Routledge
Price: 136.27 GBP
Availability: InStock

Interviews

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Description

Explore the complexities of micro-level neighborhood branding with this insightful book from Routledge. This text shifts the focus of place branding literature to the neighborhood level, examining how distinct local identities are built and maintained. By analyzing what makes a neighborhood brand unique, this work provides a deep look into the social and economic forces that shape our living spaces. The book is built on a foundation of extensive interviews with key actors across the United States. Readers gain perspectives from government officials, Realtors, economic development professionals, urban planners, and local residents. This diverse range of viewpoints offers a comprehensive understanding of how branding affects real communities. Through this study, you will learn about the core components of neighborhood identity. The text examines essential themes including belonging, community, and identity. It also looks at the roles of nostalgia, idealism, and recreation in the formation of local brands. This is an essential resource for anyone interested in urban planning, economic development, or the sociology of place.

Key Features

Focuses on micro-level neighborhood branding and the creation of distinct local identities within specific communities.

Includes primary research through extensive interviews with US government officials, Realtors, and urban planners.

Provides professional insights from economic development professionals and neighborhood residents to offer a complete perspective.

Explores core social themes such as belonging, community, and the role of identity in local branding.

Examines how elements like nostalgia, idealism, and recreation contribute to the formation of a place brand.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138500046
Category: Books > Subjects > Business, Finance & Law > Careers > Interviews
Domain: Amazon UK
Release Date: 16 July 2019
Listed Since: 05 April 2019

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Routledge Place Brand Formation and Local Identities Book

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