Handbook on Place Branding and Marketing (Research Handbooks in Business and Management series) - Image 1

£151.95

Edward Elgar Publishing Handbook on Place Branding and Marketing (Research Handbooks in Business and Management series)

Name: Handbook on Place Branding and Marketing (Research Handbooks in Business and Management series)
Brand: Edward Elgar Publishing
Price: 125.05 GBP
Availability: InStock

Economics

Price History & Forecast

Last 86 days • 86 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 86 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £152 (69 days, 80.2%)

Price range: £125 - £152

Price levels: 2 different prices over 86 days

Description

Place branding as an academic field is both challenging and under explored. In the face of an ever-expanding global urban population, this Handbook illustrates how place branding can contribute to transforming urban agglomeration into sustainable and healthy areas. The Chapters cover four key areas; place branding as a tool for economic development, experiences of place making, methodologies to develop place brands, and urban regeneration. Pioneering experts provide in-depth analysis on the politics and significance of place branding's inclusion in economic development programs, the multisensory dimensions of sense of place, and new epistemologies and methodologies for research. They further examine the role of place marketing in combatting challenges for future cities such as mobility, aesthetics and metropolitan conurbation. Students and scholars in management, marketing and economics will find this innovative and contemporary Handbook a must read. Eminently practical, it will also benefit policy makers and place planners, alongside consultants on public policies. Contributors: E. Arnould, G.J. Ashworth, S. Askegaard, S. Brown, A. Campelo, D. Kjeldgaard, M. Lichrou, D. Medway, K. O'Leary, L. O'Malley, E. Oliveira, C.J. Parker, C. Pasquinelli, M. Patterson, H.D. Pedersen, K. Swanson, A. Therkelsen, G. Warnaby

Product Specifications

Brand: Edward Elgar Publishing
Format: hardcover
ASIN: 1784718599
Category: Books > Subjects > Business, Finance & Law > Economics
Domain: Amazon UK
Release Date: 30 June 2017
Listed Since: 28 December 2016

Barcode

No barcode data available

Edward Elgar Publishing Handbook on Place Branding and Marketing (Research Handbooks in Business and Management series)

Price History & Forecast

Price Distribution

Price Analysis

Description

Product Specifications

Barcode

Similar Products You Might Like

A Research Agenda for Place Branding (Elgar Research Agendas)

Handbook on the Geographies of Innovation

Edward Elgar Research Handbook of Marketing in Emerging Economies

Edward Elgar Handbook of Research Methods in Urban Economies

Handbook on Transport and Development

Handbook on the Experience Economy (Research Handbooks in Business and Management series)

Handbook of Research in International Marketing, Second Edition (Research Handbooks in Business and Management series)

Handbook on Green Infrastructure: Planning, Design and Implementation

City Branding: Concepts and Tools for Reputation Management and Tourism Development

Urban Transport in the Developing World: A Handbook of Policy and Practice

Edward Elgar Research Handbook on Luxury Branding - Business Book

International Handbook of Globalization and World Cities

Handbook of Marketing Strategy (Research Handbooks in Business and Management series)

Handbook on City and Regional Leadership (Research Handbooks in Urban Studies series)

Handbook of Manufacturing Industries in the World Economy (Research Handbooks in Business and Management series)

Handbook of Manufacturing Industries in the World Economy (Research Handbooks in Business and Management series)

Handbook of Planning Support Science (Research Handbooks in Planning series)

Understanding Place and Destination Branding (Understanding series)

Handbook of Digital Innovation (Research Handbooks in Business and Management series)

Handbook of Research on Innovation in Tourism Industries (Research Handbooks in Business and Management series)

Handbook on the Geographies of Regions and Territories (Research Handbooks in Geography series)

Handbook of Research on Marketing and Corporate Social Responsibility (Research Handbooks in Business and Management series)

Research Handbook of Global Leadership: Making a Difference (Research Handbooks in Business and Management series)

Public Branding and Marketing: A Global Viewpoint