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Routledge Motherhoods, Markets and Consumption - Routledge Research

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Description

Motherhoods, Markets and Consumption examines how marketing and consumer culture shape contemporary motherhood across Western societies. This Routledge Interpretive Marketing Research volume brings together international studies exploring how advertising, media and consumer goods influence maternal identity, behaviour and social perception. The book combines personal accounts from mothers with diverse theoretical perspectives to analyse the intersection of motherhood, consumption and cultural construction. It investigates how women use consumer products and services to define their parenting practices whilst navigating societal expectations and judgement. Essential reading for scholars, researchers and those interested in understanding how commercial culture constructs and reinforces particular images of motherhood in modern life.

Key Features

Routledge Interpretive Marketing Research publication combining academic analysis with first-hand maternal accounts from multiple cultural contexts.

Explores how advertising and media imagery construct specific ideals of motherhood and shape women's consumer choices and parenting decisions.

Examines the relationship between consumption practices, maternal identity and how mothers are perceived and judged within contemporary Western societies.

Integrates multiple theoretical frameworks to analyse the complex intersection of markets, motherhood and consumer culture.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
17 September 2013
Listed Since
24 September 2012

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