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£125.00
Routledge Motherhoods, Markets and Consumption Book
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Description
Key Features
Examines how marketing and consumer culture construct specific images of motherhood in Western societies.
Analyzes how the use of consumer goods and services shapes maternal identity and social perception.
Includes diverse personal accounts from mothers to provide real-world perspectives on consumerism.
Combines multiple theoretical perspectives to explore the influence of advertising and media.
Part of the Routledge Interpretive Marketing Research series for academic study.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 0415516498
- Domain
- Amazon UK
- Release Date
- 17 September 2013
- Listed Since
- 24 September 2012
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