£125.00

Routledge Motherhoods, Markets and Consumption Book

Name: Routledge Motherhoods, Markets and Consumption Book
Brand: Routledge
Price: 125.0 GBP
Availability: InStock

Motherhood

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Description

Explore the complex relationship between consumer culture and identity in Motherhoods, Markets and Consumption. Published by Routledge as part of the Interpretive Marketing Research series, this book examines how marketing shapes the images of motherhood in contemporary Western cultures. It looks at how consumer goods and services influence the way women mother and how they are perceived by society. By combining personal accounts from various mothers with different theoretical perspectives, this work provides a deep look into how advertising and media construct expectations for maternal behavior. It investigates what mothers are told they should care about and how their use of products affects their social standing. This is an essential resource for those studying the intersection of sociology, anthropology, and consumer behavior.

Key Features

Examines how marketing and consumer culture construct specific images of motherhood in Western societies.

Analyzes how the use of consumer goods and services shapes maternal identity and social perception.

Includes diverse personal accounts from mothers to provide real-world perspectives on consumerism.

Combines multiple theoretical perspectives to explore the influence of advertising and media.

Part of the Routledge Interpretive Marketing Research series for academic study.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 0415516498
Category: Books > Subjects > Health, Family & Lifestyle > Families & Parents > Motherhood
Domain: Amazon UK
Release Date: 17 September 2013
Listed Since: 24 September 2012

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Routledge Motherhoods, Markets and Consumption Book

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