£137.45

Routledge Media Strategies - Managing Content and Platforms

Name: Routledge Media Strategies - Managing Content and Platforms
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

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Description

Navigate the complex and disruptive media environment with Media Strategies: Managing content, platforms and relationships. Published by Routledge, this book serves as a practical guide for communication professionals facing a rapidly changing landscape. As the industry evolves, practitioners must become skilled content managers capable of using diverse multi-media tactics across various platforms. This resource provides new and innovative approaches to essential industry practices, including media relations, brand journalism, and content management. It is designed to help you develop, share, and deliver strategic media assets and ideas that effectively cut through the noise. Whether you are managing brand identity or building professional relationships, this book offers the methods needed to work effectively in modern communications.

Key Features

Navigate the modern media landscape by understanding the complex and disruptive environments facing today's communication professionals.

Develop multi-media tactics to help you function as an accomplished content manager across a wide variety of digital platforms.

Learn innovative approaches to media relations and brand journalism to strengthen your professional communication toolkit.

Gain practical methods for managing content and creating strategic media assets that reach your intended audience.

Master the ability to develop and deliver ideas that cut through the noise in a crowded media market.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 036771874X
Category: Books > Subjects > Business, Finance & Law > Sales & Marketing > Brands & Corporate Identity
Domain: Amazon UK
Release Date: 31 March 2021
Listed Since: 04 February 2021

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Routledge Media Strategies - Managing Content and Platforms

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