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Routledge Marketing Destinations and Venues for Business Events

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Description

Master the essentials of the global business event sector with this comprehensive guide from Routledge. This book introduces students to key areas of marketing and promotion required for destinations to compete successfully in a rapidly expanding market. It covers vital topics including business event marketing, strategic planning, and specific selling strategies for both destinations and venues. The updated 2nd Edition provides modern insights into the industry's evolving landscape. It includes new content regarding how destination marketing organisations and venues utilize technology, the impact of social media, and the role of sponsorship. This text is an essential resource for anyone studying event management and the strategic challenges facing the industry today.

Key Features

This Routledge publication covers essential marketing and promotion areas for the global business event sector.

The text provides detailed insights into strategic planning and venue selling strategies for event professionals.

The 2nd Edition includes updated content on how technology is used by destination marketing organisations.

Readers will learn about the impact of social media and the role of sponsorship in modern event management.

This book addresses the future challenges faced by destinations and venues in a competitive global market.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
12 November 2015
Listed Since
13 April 2015

Barcode

No barcode data available

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