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Routledge Convention Tourism: International Research and Industry Perspectives

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Description

Convention Tourism: International Research and Industry Perspectives by Routledge is a comprehensive examination of the global convention and meetings industry, combining research-backed analysis with real-world case studies across key international markets. This resource serves equally well as a professional handbook, academic reference guide, and educational textbook for those seeking in-depth knowledge of convention tourism dynamics. The book traces the industry's historical development and economic impact, whilst providing detailed analyses of marketing strategies, human resources management, and regional market trends. Readers gain insight into contemporary global and regional developments shaping the sector, alongside critical research issues and emerging challenges facing convention tourism professionals and researchers worldwide.

Key Features

Combines thorough academic research with practical industry case studies across international convention tourism markets.

Serves as a professional handbook, research reference, and textbook for students and practitioners in the meetings industry.

Includes historical context and economic contribution analysis of convention tourism development.

Addresses marketing strategies and human resources management specific to the convention and meetings sector.

Explores global and regional developments in convention tourism with contemporary research perspectives.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
10 July 2002
Listed Since
30 December 2006

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