£152.40

About as cheap as it gets — within 5% of the all-time low it hit 2 months ago.

£152 today · all-time low £152 (Jul 2026) · usually £152

Routledge Influencer Marketing: Building Brand Communities - Routledge

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Description

Master the art of influencer marketing with this comprehensive Routledge guide designed for business professionals, marketers, and entrepreneurs seeking to harness social influence for brand growth. This book explores proven strategies for identifying authentic influencers, building lasting brand communities, and driving meaningful engagement across digital platforms. Learn how to navigate the evolving landscape of social media partnerships, measure campaign impact, and create collaborations that resonate with target audiences. Whether you are launching your first influencer campaign or refining an existing strategy, this resource provides actionable insights, real-world examples, and frameworks to help you connect with consumers through trusted voices and build communities that support long-term brand success.

Key Features

Routledge-published guide covering influencer identification, partnership development, and community building strategies for modern marketers.

Comprehensive coverage of engagement tactics and audience connection methods that drive meaningful brand interactions and loyalty.

Practical frameworks and real-world examples for implementing influencer marketing campaigns across multiple digital platforms.

Strategic guidance on measuring influencer campaign performance, ROI, and long-term community value for brand growth.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
27 May 2025
Listed Since
13 November 2024

Barcode

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