£165.96

Routledge Advertising Account Planning Book - Strategic Guide

Name: Routledge Advertising Account Planning Book - Strategic Guide
Brand: Routledge
Price: 157.37 GBP
Availability: InStock

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Description

Master the essentials of communication strategy with Advertising Account Planning by Routledge. This professional resource focuses on the methods used to plan and manage strategic communication campaigns effectively. Designed for those looking to understand the core principles of account management, this book provides a foundation for navigating the complex landscape of modern advertising. Whether you are studying business or working within the e-commerce and marketing sectors, this text offers insights into the systematic approach required to build successful campaigns. By focusing on the planning process, it helps readers understand how to move from initial concepts to managed execution. This is a practical addition to any professional library dedicated to business, finance, and law within the digital and advertising space.

Key Features

Provides a structured approach to planning and managing strategic communication campaigns.

Offers professional insights into the core principles of advertising account planning.

Serves as a foundational resource for students and professionals in business and marketing.

Published by Routledge to ensure high-quality academic and professional standards.

Covers essential topics related to the management of complex communication projects.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1032168226
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-commerce
Domain: Amazon UK
Release Date: 20 September 2023
Listed Since: 09 March 2023

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Routledge Advertising Account Planning Book - Strategic Guide

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