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£171.59
About as cheap as it gets — within 5% of the all-time low it hit 1 month ago.
£172 today · all-time low £172 (Oct 2026) · usually £172
Routledge Advertising Account Planning - Strategic Communication Campaigns
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Last 14 days · 14 data points (no recent data)
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Price distribution over 14 days • 2 price levels
Price Analysis
Most common price: £172 (9 days, 64.3%)
Price range: £172 - £174
Price levels: 2 different prices over 14 days
Description
Key Features
Routledge publisher brings academic credibility and rigorous research methodology to advertising account planning strategy.
Covers the complete account planning process from initial strategy development through campaign execution and measurement.
Provides frameworks for managing stakeholder communication and aligning advertising objectives with broader business goals.
Offers practical guidance for marketing professionals and account managers responsible for strategic campaign development.
Equips readers with tools to navigate budget constraints, creative direction, and client relationship management.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1032168226
- Domain
- Amazon UK
- Release Date
- 20 September 2023
- Listed Since
- 09 March 2023
Barcode
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