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Routledge Protecting Main Street - Routledge Financial Services Book

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Description

Protecting Main Street: Measuring the Customer Experience in Financial Services for Business and Public Policy offers a unique perspective on the financial industry. While many texts focus only on profit and business metrics, this Routledge publication examines the benefits for both the consumer and the financial institution. It provides a necessary look at how the customer experience impacts the health of the broader market. This book explains how business leaders and government entities can use market research to evaluate if credit and investment markets are operating correctly. It focuses on whether consumers receive the information they need to make safe and informed decisions regarding their finances. By exploring various research methods, the text helps identify potential problems within credit and investment sectors. This is an essential resource for those studying the intersection of public policy, social sciences, and financial market stability.

Key Features

Comprehensive approach that balances business profit goals with consumer benefits and protections.

Provides guidance for government and business sectors on using market research to monitor market health.

Analyzes whether credit and investment markets provide adequate information for safe consumer decisions.

Includes a detailed discussion of different research methods used to identify issues in financial markets.

New and mint condition copy ensures high quality for students and professionals.

Fast shipping with same day dispatch for orders received before 12 noon.

Reliable service featuring guaranteed packaging and no quibbles returns.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
12 August 2010
Listed Since
26 October 2009

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