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£137.99
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£138 today · previous high £138 · all-time low £136
Routledge Marketing and Mobile Financial Services Book
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Price distribution over 49 days • 2 price levels
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Most common price: £136 (35 days, 71.4%)
Price range: £136 - £138
Price levels: 2 different prices over 49 days
Description
Key Features
This Routledge publication provides a global perspective on digital banking consumer behavior and mobile financial services.
The text analyzes the role of nonbanking actors like telecoms and FinTech firms in the deployment of innovative payment services.
Learn about the influence of major participants such as PayPal and Amazon in the development of mobile financial services.
The book examines the increasing prevalence of Peer2peer (P2P) payments from nonbank services.
Gain insights into EC regulations regarding bank access to consumer data for third-party app developers and service providers.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 081538694X
- Domain
- Amazon UK
- Release Date
- 15 January 2019
- Listed Since
- 11 September 2018
Barcode
No barcode data available
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