£136.14

Routledge Marketing and Mobile Financial Services Book

Name: Routledge Marketing and Mobile Financial Services Book
Brand: Routledge
Price: 136.14 GBP
Availability: InStock

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Description

Explore the evolving landscape of digital banking and consumer behavior with this comprehensive text from Routledge Studies in Marketing. This book examines the growing importance of mobile financial services (MFS) for both researchers and industry practitioners. As the financial sector changes, understanding the role of nonbanking actors is essential for staying current in a digital economy. This study covers the significant influence of telecoms, FinTech firms, and major platforms like PayPal and Amazon in the deployment of innovative payment services. It provides a global perspective on how Peer2peer (P2P) payments from nonbank services are becoming a standard part of the consumer experience. Readers will gain insights into the regulatory shifts affecting the industry, including upcoming requirements for banks to provide consumer data access to third-party app developers and service providers. This book is an important resource for those studying international accounting, business, and the intersection of technology and finance.

Key Features

Analyzes the impact of nonbanking actors including telecoms and FinTech firms on the development of innovative financial services.

Provides a global perspective on digital banking consumer behavior and the rise of mobile financial services.

Examines the role of major digital players such as PayPal and Amazon in the deployment of modern payment systems.

Covers the increasing prevalence of Peer2peer (P2P) payments provided by nonbank services.

Discusses regulatory trends regarding consumer data access for third-party app developers and service providers.

Product Specifications

Brand: Routledge
Format: Hardcover
ASIN: 081538694X
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 15 January 2019
Listed Since: 11 September 2018

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Routledge Marketing and Mobile Financial Services Book

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