£72.48

MOBILE FINANCIAL SERVICES: Consumer Use of Mobile Payments & Banking (Financial Institutions and Services)

E-business

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Description

Mobile phones have clearly become ubiquitous and a standard aspect of daily life for many American consumers in the last decade. Ongoing innovations in mobile finance show some potential to change the way consumers conduct financial transactions by offering consumers new services. Yet, many people remain sceptical of the benefit of mobile financial services and the level of security provided along with such services. This book examines the use of mobile technology to access financial services and make financial decisions, with a focus on how consumers are interacting with financial institutions; current use of mobile banking and payments; and other mobile financial services and new technologies.

Product Specifications

Format: hardcover
ASIN: 1626187037
Category: Books > Subjects > Business, Finance & Law > E-Commerce > E-business
Domain: Amazon UK
Release Date: 28 May 2013
Listed Since: 29 March 2013

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MOBILE FINANCIAL SERVICES: Consumer Use of Mobile Payments & Banking (Financial Institutions and Services)

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