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Information Science Reference Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy (Advances in E-Business Research)

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£170.53 £162.00 £165.41 £168.82 £172.24 £175.65 £179.06 25 July 2026 08 August 2026 22 August 2026 05 September 2026 19 September 2026
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Description

As business paradigm shifts from a desktop-centric environment to a data-centric mobile environment, mobile services provide numerous new business opportunities, and in some cases, challenge some of the basic premises of existing business models. Strategy, Adoption, and Competitive Advantage of Mobile Services in the Global Economy seeks to foster a scientific understanding of mobile services, provide a timely publication of current research efforts, and forecast future trends in the mobile services industry. This book is an ideal resource for academics, researchers, government policymakers, as well as corporate managers looking to enhance their competitive edge in or understanding of mobile services.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
31 July 2012
Listed Since
08 June 2012

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