Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy) - Image 1

£55.20

Springer Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)

Name: Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)
Brand: Springer
Price: 55.2 GBP
Availability: InStock

Economic Policy & Development

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Description

Mobile communications and next generation wireless networks emerge as new distribution channels for the media. This development offers exciting new opportunities for media companies: the mobile communication system creates new usage contexts for media content and services; the social use of mobile communications suggests that identity representation in social networks, impulsive access to trusted media brands, and micro-coordination emerge as new sources of value creation in the media industries. In the light of this background, this book takes two different viewpoints on the development of mobile media: from a competitive strategy point of view it analyzes the extension of cross-media strategies and the emergence of cross-network strategies; from a public policy point of view it develops demands and requirements for an innovation policy that fosters innovation in mobile media markets.

Product Specifications

Brand: Springer
Format: Paperback
ASIN: 3790815756
Category: Books > Subjects > Business, Finance & Law > Economics > Economic Policy & Development
Domain: Amazon UK
Release Date: 24 February 2005
Listed Since: 22 December 2006

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Springer Leveraging Mobile Media: Cross-Media Strategy and Innovation Policy for Mobile Media Communication (Information Age Economy)

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