£137.61

Routledge Marketing Financial Services - Business Textbook

Name: Routledge Marketing Financial Services - Business Textbook
Brand: Routledge
Price: 128.8 GBP
Availability: InStock

Managers' Guides to Computing

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Description

Navigate the changing and competitive business climate with Marketing Financial Services by Routledge. This textbook provides a detailed look at the implications for marketing strategy within the financial sector. By combining the analysis of core principles, concepts, and techniques with practical advice, it serves as a comprehensive guide for modern professionals and academics. This edition includes updated content covering essential modern topics such as customer care and credit cards. To help bridge the gap between theory and practice, several relevant case studies are integrated throughout the text. This makes it a valuable resource for students enrolled in degree and postgraduate courses, as well as those studying with the Chartered Institute of Bankers. Whether you are looking to understand market dynamics or improve strategic application, this book offers the foundational knowledge required for success in financial services marketing.

Key Features

Covers modern marketing strategy implications within a competitive and changing business environment.

Includes updated chapters on essential industry topics such as credit cards and customer care.

Provides a mix of theoretical principles, concepts, and techniques paired with sound practical advice.

Features relevant case studies to help apply academic concepts to real-world financial scenarios.

Designed for academic success in degree and postgraduate courses and Chartered Institute of Bankers studies.

Supported by a tutor resource pack that accompanies the case studies included in the textbook.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138150037
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 18 August 2016
Listed Since: 14 July 2016

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Routledge Marketing Financial Services - Business Textbook

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