£137.61

Routledge Marketing Financial Services - Business Textbook

Name: Routledge Marketing Financial Services - Business Textbook
Brand: Routledge
Price: 137.61 GBP
Availability: InStock

Managers' Guides to Computing

This is the most expensive it has ever been. Walk away.

£138 today · previous high £138 · all-time low £133

NEW HERE?

Amazon shows you one price. We show you all of them.

Tosheroon watches Amazon prices so you don't have to. Every product on Amazon has a price history — we make it visible. Set the price you'd actually pay, and we'll email you the second it gets there. No app, no account, one email.

WHAT'S ON THIS PAGE

↓ Price chart
when this has been cheap or pricey

↓ Forecast
where the price is heading next

↓ Statistics
all-time high & low, recent range

↑ Price alert
name your number, we'll email you

Price History & Forecast

Grey patches = out of stock. Cheaper = lower on the chart. Hover for exact prices.

Last 38 days • 38 data points (No recent data available)

Historical

Generating forecast...

Price Distribution

Price distribution over 38 days • 2 price levels

Days at Price

Current Price

Price Analysis

Most common price: £133 (24 days, 63.2%)

Price range: £133 - £138

Price levels: 2 different prices over 38 days

Description

Navigate the changing and competitive business climate with Marketing Financial Services by Routledge. This textbook provides a detailed look at the implications for marketing strategy within the financial sector. By combining the analysis of core principles, concepts, and techniques with practical advice, it serves as a comprehensive guide for modern professionals and academics. This edition includes updated content covering essential modern topics such as customer care and credit cards. To help bridge the gap between theory and practice, several relevant case studies are integrated throughout the text. This makes it a valuable resource for students enrolled in degree and postgraduate courses, as well as those studying with the Chartered Institute of Bankers. Whether you are looking to understand market dynamics or improve strategic application, this book offers the foundational knowledge required for success in financial services marketing.

Key Features

Covers modern marketing strategy implications within a competitive and changing business environment.

Includes updated chapters on essential industry topics such as credit cards and customer care.

Provides a mix of theoretical principles, concepts, and techniques paired with sound practical advice.

Features relevant case studies to help apply academic concepts to real-world financial scenarios.

Designed for academic success in degree and postgraduate courses and Chartered Institute of Bankers studies.

Supported by a tutor resource pack that accompanies the case studies included in the textbook.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138150037
Category: Books > Subjects > Business, Finance & Law > E-Commerce > Managers' Guides to Computing
Domain: Amazon UK
Release Date: 18 August 2016
Listed Since: 14 July 2016

Barcode

No barcode data available

Routledge Marketing Financial Services - Business Textbook

This is the most expensive it has ever been. Walk away.

Price History & Forecast

Price Distribution

Price Analysis

Description

Key Features

Product Specifications

Barcode

Similar Products You Might Like

Financial Services Marketing: A Guide to Principles and Practice

The Routledge Companion to Financial Services Marketing (Routledge Companions in Marketing, Advertising and Communication)

Marketing Financial Services

The Financial Services Marketing Handbook, SecondEdition: Tactics and Techniques That Produce Results: 150 (Bloomberg Financial)

Financial Services Management: A Qualitative Approach

The Routledge Companion to Financial Services Marketing (Routledge Companions in Marketing, Advertising and Communication)

Financial Services Management: A Qualitative Approach

Marketing Techniques for Financial Inclusion and Development (Advances in Marketing, Customer Relationship Management, and E-services)

Bank Management and Financial Services

Competition and Profitability in European Financial Services: Strategic, Systemic and Policy Issues (Routledge International Studies in Money and Banking)

Routledge Financial Development and Economic Growth in Malaysia

The Financial Services Sourcebook: A guide to sources of information on banking, insurance and other financial services

Competition and Profitability in European Financial Services: Strategic, Systemic and Policy Issues (Routledge International Studies in Money and Banking)

Routledge Marketing and Mobile Financial Services Book

Marketing Finance: Turning Marketing Strategies into Shareholder Value

Routledge - A Practical Guide to Financial Services Book

Financial Services: Efficiency and Risk Management (Studies in Financial Optimization and Risk Management)

Handbook of Research on Decision-Making Techniques in Financial Marketing (Advances in Marketing, Customer Relationship Management, and E-Services)

Creating Value in Financial Services: Strategies, Operations and Technologies

Mobile Financial Services for Underserved Consumers - Book

Bankmarketing im internationalen Geschäft: 3 (Die Bankgeschäfte, 3)

Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

Bank Financial Management: Strategies and Techniques for a Changing Industry

Financial Markets & Institutions w/S&P bind-in card