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£150.13
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£150 today · previous high £150 · all-time low £138
Routledge Marketing Financial Services - Routledge Business Guide
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Price distribution over 67 days • 2 price levels
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Most common price: £150 (42 days, 62.7%)
Price range: £138 - £150
Price levels: 2 different prices over 67 days
Description
Key Features
Routledge-published textbook offering comprehensive coverage of marketing strategy within the competitive financial services industry.
Features new chapters on credit cards and customer care reflecting current trends in financial services marketing.
Includes multiple relevant case studies that demonstrate practical application of marketing principles in financial contexts.
Combines theoretical principles and concepts with actionable business advice suitable for professional practitioners.
Ideal for degree and postgraduate students, including those pursuing Chartered Institute of Bankers qualifications.
Accompanied by a tutor resource pack designed to support classroom learning and case study discussions.
Product Specifications
- Brand
- Routledge
- Format
- hardcover
- ASIN
- 1138150037
- Domain
- Amazon UK
- Release Date
- 18 August 2016
- Listed Since
- 14 July 2016
Barcode
No barcode data available
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