£96.79

IGI Global Marketing Techniques for Financial Inclusion and Development (Advances in Marketing, Customer Relationship Management, and E-services)

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£194.76 £6.20 £47.34 £88.48 £129.62 £170.76 £211.90 09 June 2024 25 October 2024 13 March 2025 29 July 2025 15 December 2025

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118 days 1 day · current 89 days 347 days 0 87 174 260 347 £23-58 £92-126 £126-160 £160-195 Days at Price

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Most common range: £160-195 (347 days, 62.5%)

Price range: £23 - £195

Price levels: 4 price ranges over 555 days

Description

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 June 2018
Listed Since
20 February 2018

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