£190.75

IGI Global Marketing Techniques for Financial Inclusion and Development (Advances in Marketing, Customer Relationship Management, and E-services)

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Last 47 days · 47 data points (no recent data)

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£190.75 £139.07 £150.35 £161.62 £172.90 £184.17 £195.45 26 April 2026 07 May 2026 19 May 2026 30 May 2026 11 June 2026

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12 days 34 days 1 day · current 0 9 17 26 34 £144 £180 £191 Days at Price

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Most common price: £180 (34 days, 72.3%)

Price range: £144 - £191

Price levels: 3 different prices over 47 days

Description

Financial inclusion has been one of the most propagated ideologies in countries, and as a result, significant efforts have been taken to nurture institutions and systems to include an array of socio-economic classes. Various financial institutions and societies have taken steps toward financial inclusion, but to be successful, they need to understand how to accurately target and market their potential customers as well as the new avenues for development. Marketing Techniques for Financial Inclusion and Development is a critical scholarly resource on the marketing techniques adopted by various financial institutions and societies for promoting financial inclusion initiatives for the development of the society at large. Featuring coverage on a broad range of topics such as consumer awareness, financial literacy, and micro-enterprises, this book is geared towards managers, investors, brokers, researchers, and all others within the banking industry.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 June 2018
Listed Since
20 February 2018

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