Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking - Image 1

£197.19

Wiley Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

Name: Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking
Brand: Wiley
Price: 197.19 GBP
Availability: InStock

Call Centre Management

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Description

Having spent 38 years in banking, including 21 as a CEO, the author believes that marketing is the foundation of the banking business and the key to its survival. Profound changes have occurred in the use and influence of marketing in the banking industry. Contains the best marketing ideas for financial institutions in the 1990's, developed by some of the top and most respected marketers in banking.

Product Specifications

Brand: Wiley
Format: hardcover
ASIN: 0471522643
Category: Books > Subjects > Business, Finance & Law > Management > Call Centre Management
Domain: Amazon UK
Release Date: 30 May 1991
Listed Since: 15 December 2006

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Wiley Bank Marketing for the 90's: New Ideas from 55 of the Best Marketers in Banking

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