£136.45

Routledge Marketing Finance: Turning Marketing Strategies into Shareholder Value

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Description

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
09 May 2016
Listed Since
10 March 2016

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