Marketing Finance: Turning Marketing Strategies into Shareholder Value - Image 1

£136.45

Routledge Marketing Finance: Turning Marketing Strategies into Shareholder Value

Name: Marketing Finance: Turning Marketing Strategies into Shareholder Value
Brand: Routledge
Price: 127.67 GBP
Availability: InStock

Management Science

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Description

Building on the author's previous book, Financial Aspects of Marketing, Marketing Finance stresses the pivotal relationship between finance and strategy in the marketing process, and clearly demonstrates the techniques and calculations that are necessary to formulate a comprehensive plan. Professor Ward also concentrates on how financial input in marketing can create shareholder value and demonstrates how to achieve the required integration of the finance function with marketing for the successful modern business. Marketing Finance is backed up with a number of integrated industry examples and case studies to demonstrate the success and failure caused by the marketing finance interface.

Product Specifications

Brand: Routledge
Format: hardcover
ASIN: 1138140708
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 09 May 2016
Listed Since: 10 March 2016

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Routledge Marketing Finance: Turning Marketing Strategies into Shareholder Value

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