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£69.60
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Springer Marketing Financial Services - 2nd Edition Book
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Description
Key Features
This second edition of Marketing Financial Services is thoroughly updated to reflect current industry changes and new technologies.
The text covers decision-making processes and problems specifically facing marketing executives in the financial sector.
Learn strategies to win and retain B2B and B2C customers across banks, insurance companies, and investment trusts.
The book includes gripping case studies to make the material more accessible for readers.
Covers diverse financial sectors including stock exchanges and various investment environments.
Product Specifications
- Brand
- Springer
- Format
- paperback
- ASIN
- 0230201180
- Domain
- Amazon UK
- Release Date
- 19 May 2010
- Listed Since
- 07 October 2008
Barcode
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