£122.99

McGraw-Hill Education Marketing Management, 9/e by Peter and Donnelly - Textbook

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£122.99 £66.31 £78.67 £91.04 £103.41 £115.78 £128.14 09 July 2026 31 July 2026 22 August 2026 13 September 2026 06 October 2026

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Description

Marketing Management, 9/e, by Peter and Donnelly, is a highly regarded textbook known for its organization, clarity, and flexibility. This edition is designed to enhance student knowledge of marketing management while building practical skills to develop and maintain successful marketing strategies. The book utilizes a six-stage learning approach organized into seven unique sections. Each section focuses on either knowledge enhancement, skill development, or both, providing a structured framework for students. This integrated approach ensures that the core concepts are woven throughout the entire text, making it an effective resource for mastering marketing management principles.

Key Features

Marketing Management, 9/e by Peter and Donnelly provides a clear and organized framework for studying marketing strategies.

The text uses a six-stage learning approach to help students master complex management concepts.

Seven unique sections are structured to focus on both knowledge enhancement and practical skill development.

This McGraw-Hill Higher Education publication is designed to help students build and maintain successful marketing strategies.

The book offers a flexible and concise format that is easy for students to navigate during their studies.

Product Specifications

Format
hardcover
Domain
Amazon UK
Release Date
01 November 2008
Listed Since
18 March 2008

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No barcode data available

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