£85.85

Marketing Management, 9/e by Peter and Donnelly - McGraw-Hill

Management Science

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Description

Improve your understanding of marketing strategies with Marketing Management, 9/e by Peter and Donnelly. Published by McGraw-Hill Higher Education, this textbook is recognized for its clear organization, brevity, and flexibility. It is designed to help students build a deep knowledge base and develop the practical skills needed to create and maintain successful marketing plans in real-world scenarios. The text utilizes a unique six-stage learning approach spread across seven specific sections. This structure is designed to help you move from basic concept comprehension to advanced skill application. Whether you are looking to enhance your theoretical knowledge or practice the practical side of management, this book provides a structured framework to guide your learning process. It is an essential resource for students studying business management and marketing science.

Key Features

Six-stage learning approach designed to guide students through the entire educational process from theory to application.

Seven unique sections focused on both knowledge enhancement and practical skill development for marketing professionals.

Highly organized and flexible format that makes complex marketing management concepts easy to follow and understand.

Clear and brief writing style that helps students grasp essential information without unnecessary complexity.

Integrated framework throughout the text to ensure consistent learning and strategic development of marketing skills.

Product Specifications

Format: hardcover
ASIN: 0073381136
Category: Books > Subjects > Business, Finance & Law > Management > Management Science
Domain: Amazon UK
Release Date: 01 November 2008
Listed Since: 18 March 2008

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Marketing Management, 9/e by Peter and Donnelly - McGraw-Hill

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