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PEARSON EDUCATION Pearson Influence: Science and Practice - Psychology Book

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Description

Explore the psychology of compliance with Influence: Science and Practice by Pearson Education. This Pearson New International Edition examines the specific factors that cause individuals to say "yes" to requests. By combining scholarly research with a narrative style, the text presents evidence from experimental work alongside real-world strategies used by professionals in sales, fundraising, and advertising. This book is a valuable resource for students in academic settings and professionals operating in the business world who want to understand the mechanics of persuasion and organizational tactics.

Key Features

This Pearson New International Edition provides an in-depth examination of the psychology of compliance.

The text combines scholarly research with a narrative style to explain why people agree to requests.

Authors include evidence from experimental work and practical techniques used by sales and advertising professionals.

This book is widely used in academic classes and by successful individuals in the business world.

Published by Pearson Education, this English language edition focuses on the science and practice of influence.

Product Specifications

Format
paperback
Domain
Amazon UK
Release Date
23 July 2013
Listed Since
25 June 2013

Barcode

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