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MACMILLAN Marketing Communications in Emerging Economies Volume 1
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Description
Key Features
Palgrave Macmillan publishes this foundational text as the first volume in a two-volume examination of marketing communications specific to emerging economy contexts.
The book introduces core marketing communication theories and concepts relevant to emerging markets, establishing both theoretical knowledge and practical frameworks.
Contributors from diverse backgrounds provide multiple perspectives on marketing communication strategy development and implementation in emerging economy environments.
This academic work addresses the broader marketing communication environment and its direct impact on how strategies are developed and executed across emerging markets.
Product Specifications
- Brand
- MACMILLAN
- Format
- hardcover
- ASIN
- 3030813282
- Domain
- Amazon UK
- Release Date
- 29 October 2021
- Listed Since
- 11 June 2021
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