£105.69

MACMILLAN Marketing Communications in Emerging Economies Vol I

Name: MACMILLAN Marketing Communications in Emerging Economies Vol I
Brand: MACMILLAN
Price: 104.86 GBP
Availability: InStock

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Description

Explore the complex landscape of global markets with Marketing Communications in Emerging Economies, Volume I. Published by Palgrave Macmillan, this academic work provides a deep look into the theories and concepts that define marketing communication within emerging economy contexts. This volume serves as a foundational resource for understanding both the opportunities and the specific challenges present in these growing markets. By examining the broader marketing communication environment, the text explains how these unique factors impact the development and implementation of effective communication strategies. Whether you are studying international business or working in professional marketing, this collection offers a distinctive perspective on how theory and practice meet in emerging economies. It bridges the gap between traditional marketing concepts and the practical realities of operating in rapidly evolving economic landscapes.

Key Features

Covers foundational marketing communication theories and concepts specifically tailored to emerging economy contexts.

Identifies the unique opportunities and challenges found within these specific global markets.

Explains how the broader communication environment impacts the development of marketing strategies.

Provides insights into the implementation of communication strategies within diverse economic landscapes.

Offers a professional look at the relationship between marketing theory and practical application.

Product Specifications

Brand: MACMILLAN
Format: hardcover
ASIN: 3030813282
Category: Books > Subjects > Business, Finance & Law > Accounting > International
Domain: Amazon UK
Release Date: 29 October 2021
Listed Since: 11 June 2021

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MACMILLAN Marketing Communications in Emerging Economies Vol I

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